FS1 and BTN will cover the league as they have previously. Fox will continue to flex Big Ten football in its branded “Big Noon” slot as the league’s tier-one provider. NBC has its first linear contract with a conference and will showcase nine Big Ten games on its Peacock streaming service.

CBS has its final season with the SEC and will air seven Big Ten games, then jump to 15 beginning in 2024. It serves as the Big Ten finale of both divisional play and as a 14-school entity. The 2023 season is a bridge season of sorts. The new frontier forged by former Big Ten commissioner Jim Delany and then BTN (now Fox Sports) president Mark Silverman in building BTN now leads to the Big Ten appearing on three linear networks, two cable companies and a streaming service. For the first time since 1986, the league doesn’t have a contract with ABC or 1988 with ESPN. This year marks another pivot point in the Big Ten’s television contract. Fox became the Big Ten’s primary rights holder in 2016 and now has a controlling stake (63 percent) in BTN, which operates the league’s media rights agreements. Fox, which then owned 49 percent of BTN, continued to build upon its college football portfolio by landing the Big Ten’s championship game in 2011, then rebranding Speed TV as FS1 in 2013. One year later, BTN achieved near-universal distribution and hasn’t looked back.